J Pack, a company that has been active in the packaging sector for more than 20 years, produces machines and heat sealers for tray packaging, with a technological supremacy that has its roots in the first mechanical workshop founded in the 1970s. In addition to its expertise in the world of packaging, J Pack boasts over 40 years of tradition in mechanical processing. Present in Europe and in important international markets such as Latin America and Russia, it aims to expand its horizons towards the United States and the Middle East. We asked Tiziana Gervasoni, Marketing and Export Manager, about J Pack's point of view on the market and developments in the coming months.
Is there a particular product you want to talk about?
"At the product level, we have developed solutions that allow us to respond to the needs of packaging in skin mode, "says Gervasoni, "and that, at the same time, offer an effective solution to respect the environment. One product that we will be bringing to the fair will certainly be our "TSS 126-OVERSKIN" thermo-sealing machine, a semi-automatic machine that allows to pack both in trays and on rigid cards with customizable graphics. This type of solution, totally recyclable, allows a reduction in the use of plastic by up to 70% compared to traditional tray packaging. It is a packaging method designed for sealing products that can exceed the edge of the tray or cardboard by up to 4 cm and that gives three-dimensionality to the items displayed on supermarket shelves.
At the show, we will also be showcasing sustainable packaging solutions in combination with our line of countertop heat sealers and our patented INFINITY modular mold. These are the PAPER range, a line of recyclable cardboard trays, and the BIO range a set of sugarcane, recyclable and compostable trays. It's a complete package aimed primarily at the world of large-scale retail, about which Gervasoni offers more details. "On the one hand, we have a countertop machine, which is really very easy to install, completely electric, to which we integrate a modular mold, patented by J Pack, that allows to seal this set of trays in the different materials. It is a solution capable of responding to the needs of large-scale distribution and of those who need to pack at the deli counter, which in supermarkets is increasingly rich. Moreover, our flexible and green offer has allowed us, during the pandemic, to be at the side of many restaurateurs looking for a take-away solution.
What are your expectations with respect to the exhibition, which markets do you expect to meet?
"We have already participated in the previous event, which had an excellent response from visitors, also thanks to the fact that it was held at the same time as IPACK-IMA. We fully hit our target and managed to open new distribution channels in Europe and outside Europe. As far as the October edition of MEAT-TECH is concerned, in light of the type of costumers that was attracted to the previous edition, we hope that it will continue to have that international feel that had characterized visitors and that it will continue to represent a concrete opportunity for the development of those markets that we would like to implement. I'm thinking, in particular, of North America and the Middle East; moreover, the contemporaneity with TuttoFood could be an opportunity to get even closer to large-scale distribution in Italy as well.
What do you see in the market for the next few months?
We are working on the development of digital tools. Maybe some integration to the website that allows closer contact with potential customers and distributors already acquired, since we can't meet at trade fairs as often as we would like. In any case, we are open to evaluating trade fair events with declinations on possible digital events. We need to reflect on this point: virtual spaces are fine, as is the possibility of creating virtual showrooms, meetings via chat or Skype, but we cannot ignore direct contact with a visitor at a trade fair. It's a completely different experience and, above all, it's a completely different visibility, because at a trade fair, whether the stand is large or small, the visitor, or whoever he or she may be, is still called upon to make a physical journey, to pass through a certain space. On the other hand, in my opinion, in the digital world, the visitor runs the risk of getting lost, often having as guide only a list, sometimes endless, of exhibitors. The risk for companies like ours is that of losing visibility to the advantage of large multinationals in the sector."